The Big Mac Index !
29 December 2015, 05:25

The Big Mac Index is an informal way of measuring the purchasing-power
parity (PPP). This index is based on the theory of purchasing-power
parity (PPP), which argues that exchange rates should equalize the
average prices of an identical basket of goods and services in various
countries (i.e., the ratio between exchange rates of various
currencies). However, instead of a basket of goods, economists use a
standard hamburger sold at McDonald’s restaurants all around
the globe. This research has been conducted by Britain’s weekly
newspaper Economist since 1986. The price of a Big Mac was chosen as a
benchmark for two main reasons: McDonald’s food is available in most
countries, and the hamburger itself contains enough grocery ingredients
(such as bread, cheese, meat and vegetables) to be considered a uniform
standard for agriculture products. Its price may vary in different
countries depending on the volume of production, rental costs, spending
on commodities, workforce expenses, and other factors.